Air China has launched its flights services between Beijing and Geneva early May 2013. The launch of Air China flights to Geneva from Beijing marks the direct route to the Swiss city from Asia.

Fan Cheng, a top official of Air China, said that the introducing of the new Beijing-Geneva route would benefit the passengers and promote economic and cultural exchanges between the two cities.

According to Air China, the direct flights on Beijing-Geneva route would also benefit transit passengers boarding Air China flights from Manila, Bangkok, Hong Kong, Seoul and Tokyo.

China’s national flag carrier Air China is currently offering flights to 12 European cities, including Madrid, Rome, Frankfurt, Paris and London.

Air China has also indicated that it will be launching its nonstop flights between Houston and Beijing from July 11, 2013. Houston will be the fifth gateway of Air China in North America. The four other North American cities where Air China is operating its flights include Vancouver, San Francisco, Los Angeles and New York. The airline will operate four round-trip weekly flights on Beijing-Houston route on Tuesdays, Thursdays, Saturdays and Sundays.