Checking flight status updates using mobile phones is being gradually
taken up by the passengers. And, this is going to pick fast in the
coming years. A recent study has indicated that most of the airlines as
well as airports are bracing to extend the mobile service by 2016 end.
The study said that more than half of passengers traveling by air will
be using their mobile phones to check the airport directions, baggage
status and flight status.
The study “Smart Thinking” was conducted by SITA and released in Dublin
recently at CAPA’s Airlines in Transition Summit. The study made public
revealed that 90 percent of airports and 100 percent of airlines are
currently making huge investments in business intelligence solutions for
providing the passengers intelligent information access regarding their
operations and other services.
SITA is a premier IT and communications provider to the aviation
industry worldwide. A global research is regularly conducted by SITA on
passengers, airlines and airports. The study is considered a unique
opportunity to get a fascinating insight into the entire airline
industry, assess potential for growth, and identify alignment as well as
misalignment.
The recent study is based on a global research and appropriately
incorporated additional inputs by various airports worldwide and leading
airlines. These included London Heathrow, London City Airport, Dublin
Airport Authority, Saudi Arabian Airlines and British Airways.
The study indicated that flight status updates have already become a
mainstream mobile service and will be further extending its reach within
two years. The study disclosed that 79 percent of airports across the
world will start providing status notifications such as walking time to
gate and queues times through security. Nearly 61 percent of the
airlines will begin providing baggage status updates. More than three
quarters of the airports will start offering navigation assistance for
way-finding through mobile apps.
The study made public by SITA aptly demonstrates and dwell at length on
how the focus today is to build and solidify the base for business
intelligence. The efforts are also to look ahead to use the combination
of predictive analysis and business intelligence to vastly improve the
ground experience of the passengers, while making optimum use of the
space and infrastructure at the airports.
The study pointed out the utter helplessness of the airports and
airlines in tackling untoward events such as bad weather conditions in
the past. The report said that during such emergency situations the
airlines and airports were left with no choice but to fine-tune the
disrupted flight schedules. The use of business intelligence therefore
becomes critical in the present times. The study concluded that by using
the business intelligence to their advantage there will be more scope
for preventive action before situations like bad weather are actually
predicted. The business intelligence will play a more proactive role by
successfully analyzing the past events and combining it with live data
feeds from various sources and assist in predicting the future events.
With the business intelligence the airline industry and passengers stand
to gain immensely as the transformation from reactive to proactive and
onwards to preventive will be complete.