After vigorously shaking up the commercial aviation markets in Asia
and Europe, it’s now the turn of the United States. Leading Middle East
carriers such as Qatar Airways, Emirates Airline and Etihad Airways are
making a determined push into the air travel market in the U.S. The
high-quality services coming at lower prices gradually seem like a
fantasy to the U.S. fliers.
The three Gulf-based carriers had increased the frequencies of flights
to the United States by 47 percent in 2013. These airlines are presently
serving 11 U.S. cities. This major push by these carriers has sent the
U.S. legacy carriers into a tizzy to the extent that complaints have
been filed over the unfair competition being posed by the Gulf carriers.
As a result, Emirates Airline is into a stiff competition with American
Airlines and Delta Air Lines. Emirates boasts of transporting more
passengers to Dubai International Airport from New York’s John F.
Kennedy International Airport than is being presently done by either
American Airlines or Delta Air Lines.
Doha-based Qatar Airways has launched flights to Dallas, Miami and Philadelphia in 2014. Even Etihad Airways is adding nonstop flights to
Dallas from Abu Dhabi. With the gradual expansion, the three Gulf
carriers will now be competing head-to-head in at least four U.S.
cities.
The urge to make a major dent into the U.S. market can be gauged from
the fact that these airlines are even spending a lot on branding. In
2014, Emirates Airline sponsored the U.S. Open Tennis championship. It
was also San Francisco Symphony’s official airline.