British Airways introduce White Company bedding in business class

British Airways has recently introduced bedding and amenity kits from luxury brand The White Company in business class (Club World) on London Heathrow-New York JFK route. The bedding comprises of a padded mattress cover, a duvet, a satin trim woven blanket, a day cushion for lumbar support and a white pillowcase.

The new amenity kits being offered in Club World consists of products from The White Company’s ‘Restore & Relax Spa Collection’. Each amenity kit contains Spa lip balm, skin-conditioning cream containing jojoba oil and Vitamin E, Spa Restore Gentle Moisturiser, Treatment oil and Spa Relax Pulse Point Oil. British Airways has announced that it would be gradually rolling out The White Company bedding and amenity kits on its long-haul flights by summer 2018.

Apart from The White Company bedding and amenity kits, British Airways has also unveiled a new “restaurant-style dining experience” aimed at business class customers since September this year. The customers traveling on business class flights from London Heathrow to New York JFK would be able to this innovative restaurant-style dining. New table settings have been laid out and the crew would be serving meals from display trolleys. The business class travelers would be offered a choice of desserts and freshly prepared starters.

Carolina Martinoli, Director of Customer Experience of British Airways, said, “British Airways will continue to invest in Club World in order to make the flying more enjoyable for premium customers. We are committed to launch innovative products and services. The new bedding and amenity kits from luxury brand The White Company is a part of this investment. The new sleep products have been introduced after taking extensive feedback from our valued customers. Moreover, the launch of new restaurant-style dining experience shows that the airline is delighted and committed to make flying luxurious for our customers to the best possible.