Cathay Pacific introduces new amenity kits in business class

Cathay Pacific Airways recently introduced new amenity kits for its premium customers booking business class tickets on long-haul routes. The new kits will be offered to first class customers as well.

The airline said that the amenity kit to be provided to first class passengers has been designed by Aesop. Those traveling in business class will be offered exquisitely designed kit by leading Hong Kong brand Seventy Eight Percent.

The amenity kits being provided in business class comes in 12 colors and would be handed out “on a rotational basis”. The kit consists of toothpaste, toothbrush, eyeshade, anti-skid socks, Jurlique citrus hand cream, Jurlique balancing day care cream, Jurlique natural lip care balm, Seventy Eight Percent wash bag, monitor-cleaning cloth and earplugs.

The kits to be offered to male first class passengers will include hairbrush, mouthwash, toothpaste, toothbrush, monitor-cleaning cloth, sleeve, earplugs, Aesop rosehip seed lip cream, and Aesop camellia nut facial hydrating cream.

The amenity kits to be provided to female customers in first class will comprise of hairbrush, cotton pad, earplugs, mouthwash, toothpaste, toothbrush, Aesop rosehip seed lip cream, Aesop rind concentrate hand and body balm, Aesop camellia nut facial hydrating cream, monitor-cleaning cloth and sleeve.

Toby Smith, Cathay Pacific Airways’ General Manager of Product, said, “The company is looking forward to working with a reputed local brand like Seventy Eight Percent, which is also based in Hong Kong. The association with renowned brands such as Jurlique and Aesop is also great.”