Frankfurt is bracing to host the world’s largest trade fair for the book industry. The Frankfurt Book Fair is scheduled to be held from October 8 to 12, 2014. This international book fair is the largest of its kind to be held in the city every year. The trade fair is a major attraction for book lovers, publishers, authors, film producers, agents, booksellers and all those related to the book industry directly or remotely.
The Frankfurt Book Fair will be attracting millions of people this year. It has been doing so successfully over the past several years. In 2013, the trade fair was visited by 280,194 people from different parts of the world. The trade fair also hosted nearly 7,400 exhibitors from 106 countries around the world.
The Frankfurt Book Fair is a great platform for searching and purchasing books and magazines on a wide range of subjects including visual arts, tourism, art books, science and technology, youth and children’s books, religion, fiction and non-fiction. Most of the days of this must-attend event are exclusively devoted to trade visitors. However, the general public is also allowed to visit the trade fair on the last two days.
The trade fair is significant for all those who want to expand their network, grow their businesses, make new discoveries, identify innovative digital content, build bridges into the future, and above all, exploring the vibrant publishing landscape.
Major Highlights
The Frankfurt Book Fair invites a Special Guest every year. This 2014 edition of the trade fair will be significant for Finland, which has been invited as the Guest of Honor. This is a great moment for Finland as it offers great opportunity to expand the reach of Finnish literature in the international market. Germany has so far been a prominent importer of Finnish literature.
The 66th edition of the Frankfurt Book Fair being held in October 2014 will see the participation of many literary associations and publishers from Iran for the first time. About 200 titles in varied sections are expected to be showcased by 20 Iranian publishers participating in the trade fair. The books on a host of subjects to be exhibited at the trade fair include those related to philosophy, wisdom, Sacred Defense, literature, art, poetry, religion and history.
New Exhibition Concept in 2015
The Frankfurt Book Fair will now be emphasizing more on international exhibitors. Taking note of this important aspect for its future growth, the next year’s trade fair will have a completely new exhibition plan. The new infrastructure will be a testimony to the better integration of overall hall plan, and will be exclusively focusing on more attractive facilities for the exhibitors and visitors. The new exhibition concept will also optimize visitor traffic flow and provide enhanced opportunities for interaction with the visitors.
A series of changes will be introduced in the Frankfurt Book Fair’s format next year. These changes will be amply reflecting the current turmoil and upcoming trends impacting the publishing industry in a big way. The impending shift would be the ongoing evolution of the international markets vis-à-vis the wealth of technological opportunities available in present times and emerging new business models.
Just sample the new infrastructure and facilities the trade fair is going to present to the visitors. The prominent feature will be easy and seamless connectivity to the trade fair venue. According to the new plans, all the locations and business partners that would be significant to the participants in the trade fair would be only within a 5-minutes reach.
The English-language exhibitors, who have so far felt as being aloof, will be relocated. They will now be brought to the heart of the action. The English-language exhibitors were allocated Hall 8 for their exhibits. But, they will now be moved to Hall 6 and Hall 4. Similarly, the Literary Agents & Scouts Centre will be relocated to Hall 6.3 next year.
The Asian market has vastly transformed and emerged as the most dynamic market for the publishing industry across the world. The exhibitors from world over are looking forward to strengthen and deepen business ties with publishers in Asian countries, including India as well as the Arab world. The Asian exhibitors will now be relocated centrally in Hall 4, in close proximity to the German and English language halls.
The exhibitors from Eastern Europe, Scandinavia, Netherlands, Italy, France, and the Spanish, Latin America and Portuguese-speaking world will be moved to Hall 5. The German-language exhibitors will continue to remain in the existing Hall 3 and Hall 4. However, they will now get more opportunities for expanding their global business much faster and easier because of the Hall 8 exhibitors’ relocation.
The Agora will also be upgraded. The halls having open-air space between them will have expanded Open Stage program after the upgrade. The Lesezelt, which is a reading marquee, is also being modernized. Many new formats for the festival would also be introduced for both old and young consumers.
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