JetBlue Airways' business strategy set to see a dramatic change

JetBlue Airways is bracing to change its business strategy. The hint for change has come from none else than the airline's CEO Robin Hayes himself. According to indications the North Atlantic sector is likely to see even more competition in coming years, and JetBlue Airways is also desperate to make a foray in this sector.

Robin Hayes, CEO of New York-based JetBlue Airways said that the company is planning to launch flights services to European destinations from the U.S. East Coast nearing the end of this decade. The hints of the airline's global expansion has come after the airline recently placed orders for 30 Airbus A321 aircrafts. Media reports said that at least 15 of the aircrafts would be the next generation A32neo LR.

Hayes while talking to mediapersons said that the new A32neo LR would prove to be a game changer for JetBlue Airways, and would be able to fulfill its longstanding ambition of launching flights services to Europe from other focus cities of the U.S. East Coast. The A321neo LR aircrafts would have a range of up to 4,600 miles with a seating capacity of up to 240 passengers, thus making t the best aircraft ideally suited for conducting transatlantic flights operations.

JetBlue Airways had in recent years effected a change in its business strategy by abandoning its all-economy class model and introducing the premium Mint cabin for business travelers. This award-winning Mint premium cabin has proved to be largely successful. The airline is currently offering the Mint cabin on many of its transcontinental flights. JetBlue has indicated that it will continue with its business model and would be offering the Mint cabins on its European routes as well.

According to the reports, presently above 80 percent of the flights services across the Atlantic are being conducted by leading U.S. carriers such as American Airlines, United Airlines, Delta Air Lines, and their respective alliance partners. Many boutique and low-cost carriers have in the recent past tried to enter this highly profitable, but otherwise crowded market. These airlines include Iceland's WOW and Norwegian Air. With the entry of JetBlue Airways into the transatlantic market the competition is only going to become fiercer.