KLM Royal Dutch Airlines new global campaign Be My Guest launched

Passengers booking air tickets and taking KLM Royal Dutch Airlines flights have something new on offer. The airline recently unveiled a new global campaign called ‘Be My Guest’ aimed at involving the travelers and draw them into online conversation with leading Dutch icons.
 
The airline in a statement said that the online conversations with the six Dutch icons will reveal which contestant will be the best traveling companion in terms of shared interests.

According to the airline, under this campaign scores of people from around the world will be invited to engage in online conversations with one of six Dutch celebrities: Armin van Buuren (the world’s best DJ), Ruud Gullit (football legend), Yfke Sturm (supermodel), Wubbo Ockels (astronaut), Jeroen Krabbé (Hollywood actor) and Hella Jongerius (designer). A total of six contestants will win a trip – one per participating celebrity.

KLM Royal Dutch Airlines consider these celebrities as Dutch trendsetters and pioneers in their respective fields, and therefore approached them to be a part of the campaign.

According to the airline, the “Be My Guest” campaign is an extension of KLM’s “Meet & Seat” service, which enables people booking a KLM flight to connect with fellow passengers who may be of interest to them.