Qantas Curates range business class amenity kits from May 1

Media reports said that the male customers will be offered two types of kits, while the female travelers will similarly be offered two different types of kits. The designed kits range will be launched on May 1, 2017. The reports said that altogether 16 newly designed kits of varied hues would be rolled out over the next few months.

The first male amenity kit in the series would be featuring No Queen Blues/Unwind by Liam Snootle, while the female kit in the awesome range would be featuring Bubblegum Dystopia by Jacob Leary. A spokesperson of Qantas Airways said that the services of ace contemporary art curators from the country were hired for selecting artworks from 16 select Aussie designers, who had expertise in various fields such as abstract landscape, fine art, photography, pop culture, and Indigenous art and textile design.

The airline’s new initiative is aimed at acquainting people with contemporary Australian art, while simultaneously gifting premium customers a souvenir to be taken along with them to their respective homes after deplaning. Among other masterpieces to be prominently features in the series include 7,000 Ironbarks by Fred Fowler and Fairy Bread by Billie Justice Thomson.

Olivia Wirth, Qantas Airways Group Executive Brand, Marketing and Corporate Affairs, while commenting on the new series of designer amenity kits for business class customers, said, “It is common knowledge now that the amenity kits have become integral and essential part of the international business class experience, along with in-flight pyjamas. The functionality of the kits by Qantas Airways are loved by the customers, which they often use as a mobile phone case or an evening clutch or make-up bags. The exposure of the amenity kits is therefore broad.”