American Airlines recently unveiled a new promotion that would grant access to travelers to its elite Admirals Club lounge.

The airline in a statement said that this offer is available for all passengers, either booked on American Airlines flights or on other airlines, but wielding the most influence on social media sites like Facebook and Twitter.

To assess the social media influence of travelers, the airline has teamed up with Klout. According to the airline, Klout is a service provider that helps in measuring how big a player a person is in the online world.

The Admirals Club lounge is dedicated to passengers booking business class flights or traveling in First Class on American Airlines. The passengers getting access to the elite Admirals Club lounge are offered free Wi-Fi and complimentary booze and snacks. 

The passengers would be required to enter into a contest by using Klout services in order to win an annual pass to the Admirals Club lounge.