Qantas Airways has indicated that it will be introducing new benefits
for its frequent flyer program members belonging to the most elite
tier. The airline has acknowledged them for their outstanding loyalty
and decided to reward them. The airline’s move is also simultaneously
aimed at encouraging those frequent flyer program members possessing
lower loyalty card status to consider booking more flights in future in
order to be at the top-tier level.
A spokesperson of the airline in a statement said that the spouse or de
facto partner of its Platinum One members would be provided a
complimentary Platinum membership. Among various other benefits to be
provided to Platinum One members include earning double points in
Qantas-operated restaurants, free membership in Qantas Golf Club, free
phone bookings, and switching to an earlier domestic flight without
paying any charges whatsoever.
According to Qantas Airways, the members of the airline’s most elite
tier belonging to the invitation-only Chairman’s Lounge include
celebrities, politicians and corporate leaders. However, the Platinum
One members are currently in fewer numbers when compared to the elite
tier members. The Platinum One membership is open to all members of the
public who fly frequently, especially in the premium classes.
Lesley Grant, Chief Executive of Qantas Loyalty, said that the airline
strongly feels that there is a paramount need to ensure that the
frequent flyer program remains quite attractive and people be given more
incentives for upgrading to a higher tier. Grant said that the current
changes are being implemented after receiving feedback from the Platinum
One members.